Offline sales · Meta CAPI

Your offline sales deserve to count.

They saw the ad, walked into the store, and bought. Meta never found out — and won't, until someone builds the pipeline that tells it. Auctelus is that pipeline, built and run for you.

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The problem & the fix
Customers walk into a store and buy. Without a pipeline, the signal to Meta breaks. With Auctelus, the signal gets through and ad performance climbs. OPEN $ AUCTELUS SIGNAL LOST without a pipeline
The sale happens. Without a pipeline, Meta never learns from it. Auctelus is the pipeline.
What we do

We build pipelines from offline sales to Meta, for you.

Step 01

We build the pipeline.

We connect to your POS, CRM, or warehouse and stand up a working integration from your systems to Meta's Conversions API. The only thing we need from your team is access.

Step 02

We match and send.

Every offline sale gets matched to the Meta user who saw the ad and sent to Meta as a conversion — clean, deduplicated, in the format Meta expects.

Step 03

We keep it running.

Data changes. Meta's requirements evolve. Edge cases surface. We handle all of it so your team can stay focused on the rest of their job.

Google Enhanced Conversions and other platforms are on the roadmap.
What changes

What Meta learns. What your reports show.

Meta starts optimizing on sales it couldn't see before.

Your offline conversions become part of what the platform learns from — bidding, targeting, and creative selection all shift toward the customers who actually close.

The sales your ads drove finally show up as sales your ads drove.

Offline deals stop falling out of the reporting. The budget conversation gets easier.

Your reporting matches what actually happened.

The number of closed sales in Ads Manager matches the number in your POS. No manual reconciliation, no exports, no spreadsheets stitching platforms together.

Who it's for

Built for teams already spending real money on Meta.

Auctelus is built for companies already spending real money on Meta — usually $50k to $100k+ a month — with offline sales that aren't currently reaching the platform. If a meaningful share of your sales close in-store, over the phone, or through a sales team, you're the reason we exist.

The teams we work with would rather have someone build and run the pipeline than staff it internally.

Why Auctelus exists

The mechanism has existed for years. The work hasn't been done.

Auctelus started with a simple observation: the sales that close offline don't show up where the marketing decisions get made.

Campaigns get optimized against half the picture. Budgets get decided over reports that don't reflect what actually happened. Meta's Conversions API has existed for years — but using it well takes real engineering work.

Auctelus does that work for you.

Team

Who's building this.

Ariana
Head of Sales
JD
CTO
Pricing

Design-partner pricing, for a small number of first customers.

Design Partner
$5,000
flat, first year
We're taking on five design partners at a flat annual fee. In exchange, you get direct access to the team building the product and a price you won't see again once we scale.
Standard pricing rolls out in 2027. Design-partner terms hold for the length of the pilot.
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Book a call

Ready to see what your ads are actually doing?

Twenty minutes on a call. We'll walk through what Auctelus does, look at your setup, and figure out if it's a fit.

Book a 20-min call →